How to Set Fees and Communicate Value for Employees and Clients (1291)
Practice Management |  Economics/Marketing
Sunday |  5:00 PM -  5:50 PM
Henry B. Gonzalez Convention Center||214A



Eric Garcia
Simply Done Tech Solutions

IT expert. Digital marketer. Industry thought leader. When it comes to helping veterinary practices streamline their technology and attract and retain clients, Eric Garcia has a proven track record of educating the industry and producing results. Eric is an IT and Digital Marketing consultant working exclusively with veterinary practices. In addition to a long list of satisfied clients, Garcia's work has been recognized throughout the industry. He speaks regularly at conferences all throughout the world.

Megan Brashear BS, CVT, VTS (ECC)
VCA Northwest Veterinary Specialists

Megan Brashear has been a CVT in Oregon since 2000 and a VTS(ECC) since 2004. She lives in Portland and is the Specialty Technician Trainer at VCA Northwest Veterinary Specialists. She is passionate about all things emergency/critical care and enjoys lecturing internationally and helping technicians learn to think critically. In her spare time Megan enjoys exploring hiking trails and waterfalls with her German Shorthaired Pointer.

Presentation Info

CE Credit(s): 1.00
CE Level: 2


Charging for services should not make you the bad guy with your clients or your team. Learn how to involve the entire staff in the fee setting process and in doing so, improve compliance and your bottom line. Finally, we will discuss practical ways we can communicate value to our pet owners.

Learning Objectives

1. Discuss how to evaluate and create appropriate fee structures for your hospital

2. Discuss ways to communicate the importance of correct charges to the entire staff

3. Learn practical ways to convey value to clients

Convention Notes

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